It previously promoted the Nick mobile app which replaced it (websites for its sister networks aren't affected).

Visits to the domain outside the United States are redirected to YTV in Canada, Nick.de (the website’s German version) in Germany or to the domestic network site of the visiting IP's nation or region due to programming licensing issues between territories.

[1] Within a few years, a regular World Wide Web site came online, and became a strong promotional tool for Nickelodeon.

In January 2000, developers started discussing expansion of Nick.com to make it an even more desirable website for children to visit.

The interface was revamped and to make it more appealing to children and the most significant development was the use of Flash for animated graphics and buttons.

This is likely due to Google Chrome's changes that made access to Adobe Flash (which the site was built on for years) difficult to non-existent in line with Flash's phase-out during the end of 2020, requiring a large-scale rebuild of the desktop site that cannot be done behind the scenes.

It is possible that access to programming and games for desktop visitors could be restored in some point in the near future, with all elements having full compatibility with HTML5 standards.

Skagerlind indicated that over 50% of Nick.com's audience are using a high speed connection which allows them to expand the gaming options on the website.

The service was originally launched as TurboNick, a popup panel showcasing broadband content such as video clips and games.

The new website expanded on clips and content on Nick.com to provide full length Nickelodeon television shows.

[14] The United States service was again revamped in 2009 and began focusing exclusively on content from Nick's current schedule.

[15] Citing changes in viewer preferences, the series is the beginning of a push to create content that can exist on multiple platforms such as online, through mobile devices, as well as television.

[16][17] Moving the series to online distribution from outlets such as Nick.com and third-party outlets such as Amazon Video, Google Play, Xbox Video and Hulu reflected what series creator Michael DiMartino called a "sea change" in the industry: While Korra didn't fit in well with Nickelodeon's other programming, the series did extremely well online, with the season 2 finale having been Nickelodeon's biggest online event.

The network is also distributed through the iHeartRadio web platform and mobile app as well as New York City radio station WHTZ as a secondary HD channel.

In addition to regular on-air DJs, Nick Radio also occasionally features guest DJ stints by stars from Nickelodeon's original series.

It allowed users to play games, watch video clips and explore locations based on Nickelodeon television shows.

Construction of Nicktropolis began in November 2004, by Nickelodeon's developers Mark Zadroga, Alex Westerman, Deborah Levine, Patrick Dorey, Sean McEvoy, and Jason Root.

On June 24, 2007, the game was featured in The New York Times, with a quote stating, "Pre-teenage viewers have a virtual playground to call their own.

[36] The game received positive ratings in terms of appropriateness for children, with mixed critical reviews.