Nickelodeon gained a new facelift regarding programming and image that fall, and its ensuing success led to it and its sister networks MTV and VH1 being sold to Viacom in 1985.

Noggin, an interactive educational brand created in partnership with Sesame Workshop, existed as a channel from 1999 to 2009 and as a mobile streaming service from 2015 to 2024.

[6] Programming seen on Nickelodeon includes animated series (such as SpongeBob SquarePants, The Loud House, Middlemost Post, The Patrick Star Show, Kamp Koral: SpongeBob's Under Years, The Smurfs, Rugrats and Monster High), live-action, scripted series (such as Danger Force, Tyler Perry's Young Dylan and That Girl Lay Lay), and original made-for-TV movies, while the network's daytime schedule is dedicated to shows targeting preschoolers (such as Bubble Guppies, Paw Patrol, and Blue's Clues & You!).

The first installment, Kids, Race and Unity: A Nick News Special premiered on June 29, 2020, and was hosted by R&B musician Alicia Keys.

[19][20] Though the Nicktoons branding has infrequently been used by the network itself since the 2002 launch of the channel of the same name, original animated series continue to make up a substantial portion of Nickelodeon's lineup.

[21] Since the early 2010s, Nickelodeon Animation Studio has also produced series based on preexisting IP purchased by Paramount, such as Winx Club and Teenage Mutant Ninja Turtles.

In 2002, Nickelodeon entered a long-standing broadcast partnership with Mattel to air films and specials based on the toy company's Barbie (and later Monster High) dolls.

[22] The Barbie and Monster High films are usually aired under a brokered format in which Mattel purchases the time in order to promote the release of their films on DVD within a few days of the Nickelodeon premiere, an arrangement possible as Nickelodeon does not have to meet the Federal Communications Commission rules which disallow that arrangement for broadcast channels due to regulations banning paid programming to children.

[31][32] While traditional advertising appeared on the channel during the NickMom block, the network otherwise only runs programming promotions and underwriter-style sponsorships in lieu of regular commercials.

TeenNick is a pay television network that is aimed at adolescents and young adults, named after the TEENick block that aired on Nickelodeon from March 2001[33] to February 2009.

Although TeenNick has more relaxed program standards than the other Nickelodeon channels (save for Nick at Nite and the NickMom block on Nick Jr.) – allowing for moderate profanity, suggestive dialogue and some violent content – the network has shifted its lineup almost exclusively towards current and former Nickelodeon series (including some that are burned off due to low ratings on the flagship channel) that have stricter content standards.

NickMusic is a pay television network in the United States featuring music videos from arists appealing to Nickelodeon's target audience.

[43] Nickelodeon on Sunset was a studio complex in Hollywood, California which served as the primary production facility for Nickelodeon's series from 1997 until 2017; the studio is designated by the National Register for Historic Places as a historical landmark as a result of its prior existence as the Earl Carroll Theater, a prominent dinner theater.

[48] Nick.com is Nickelodeon's main website, which launched in October 1995 as a component of America Online's Kids Only channel before eventually moving to the full World Wide Web.

[50] In 2001, Nickelodeon partnered with Networks Inc. to provide broadband video games for rent from Nick.com; the move was a further step in the multimedia direction that the developers wanted to take the website.

[51] Nickelodeon released a free mobile app for smartphones and tablet computers operating on the Apple and Android platforms in February 2013.

In addition to regular on-air DJs, Nick Radio also occasionally featured guest DJ stints by popular artists as well as stars from Nickelodeon's original series.

The theme park contains a variety of Nickelodeon-themed rides, including: SpongeBob SquarePants: Rock Bottom Plunge, Fairly Odd Coaster, and Teenage Mutant Ninja Turtles: Shell Shock.

[62] Upon opening, it became the largest indoor theme park in the western hemisphere, unseating the Mall of America's Nickelodeon Universe which had the title from 2008 to 2019.

[65][66] Current attractions Closed areas Between 1993 and 1995, Nickelodeon opened international channels in the United Kingdom, Australia, and Germany; by the later year, the network had provided its programming to broadcasters in 70 countries.

Since the mid-1990s and early 2000s, Nickelodeon as a brand has expanded into include language- or culture-specific channels for various other territories in different parts of the world including Europe, Asia, Oceania, and Canada, and has licensed some of its cartoons and other content, in English and local languages, to free-to-air networks and subscription channels such as KI.KA and Super RTL in Germany, RTÉ Two (English language) and TG4 (Irish language) in Ireland, YTV (in English) and Vrak.TV (in French, defunct) in Canada, Canal J in France, Alpha Kids in Greece, CNBC-e in Turkey and Network 10's localised version of Nickelodeon in Australia.