Nick Bax

Bax has a doctorate from the University of Sheffield for his PhD research exploring mixed reality storytelling, nonlinear narratives and the recreation of individuals, locations and memory via immersive technology.

[1] Nick is a Fellow of the Royal Society of Arts (FRSA) and the Higher Education Academy (FHEA) and a visiting lecturer in visual communication and the creative industries.

In February 1992 Bax was recruited by Mainartery, London, where he worked for 18 months, designing for artists signed to Sony, EMI, Phonogram and Simon Cowell (Arista).

During this time, Bax exhibited with TDR at various galleries and locations around the world including the Barbican Centre (London), Museum of Contemporary Art (Barcelona), Passage de Retz (Paris), Electraglide Festival [ja] (Tokyo), and Artists Space (New York).

The team have completed commercial design projects for organisations such as MTV, Roewe (China), Swatch, Kilgour, TIGI, University of Sheffield, Seaborn (USA), Channel 4 and Urban Splash.

Bax directed a VR experience based on his short story ‘The Neon Pack’ which was exhibited at BEYOND (Cardiff City Hall), October 2022, the Immersive Futures Lab at SXSW (Austin, Texas),[15] March 2023 and Sonar+D (Barcelona), June 2023.