He has used this position to make sure classic books always remain on the shelves, despite the higher profit margins of Washington Huskies sports clothing.

In 2001 DiMartino began a 'book-of-the-month' feature at the seven branches of University Book Store, creating signage and promotion for the best newly released international title.

In 2003 the Nick's Pick promotion expanded into a discussion group at UBS for each featured book, which has met for over twelve years now.

When The Kite Runner was chosen in 2003, his club members attended the first Seattle autograph party for its author Khaled Hosseini.

Other authors who have visited Nick's Book Club include Marjane Satrapi, Rory Stewart, and Alison Bechdel.