Shelf Awareness Pro is a daily trade magazine for booksellers, publishers, librarians, and literary agents with a circulation of 39,000.

[2] Shelf Awareness for Readers is a twice-weekly (Tuesdays and Fridays) book review publication for consumers with a circulation of 399,000.

[3] Approximately 130 independent bookstores send out a version of Shelf Awareness for Readers to their customers.

[4] The company was founded by editor/journalist John Mutter (editor-in-chief)[5] and Jenn Risko (publisher)[6] in 2005 to produce a trade magazine for booksellers.

[8][9] The publication reports on independent bookstores, including openings, expansions, moves, staffing and closures; bookselling; publishing industry news, such as new titles, staffing, imprints, etc.