Nick Ede

He did work for the Stroke Foundation[1] and joined Apollo Leisure in marketing, before moving back to Hackney in 1998 to become head of entertainment at Lastminute.com.

[1] In 2003, he did six months work experience at Shine Television, including co-presenting The Russell Grant Show on Sky One.

[1] Shortly afterwards, actress Jennifer Ellison asked him to host a party to highlight her appearance on Hell's Kitchen, which was his introduction to PR work.

[6] He has appeared on Project Catwalk since 2008[7] (gaining the nickname "the Simon Cowell of fashion"), Diet on the Dancefloor and Lorraine Kelly's morning show LK Today.

[10] He created the campaign styleforstroke which has fans including Mel B, Kelly Osbourne, Lilah Parsons, Sarah Harding, Ashley James, Vogue Williams and many more.