Georges Nicolas Hayek Jr. (born 23 October 1954[1]) is a Swiss businessman and chief executive officer (CEO) of the Swiss-based Swatch Group.

After graduating from high school, Matura[broken anchor], Hayek studied marketing at the Universität St. Gallen for two years (without graduation) and was an intern in a foundry for half a year.

The highlight of his career as a director is said to be the film Family Express (1992) with Peter Fonda.

In 1994 Hayek returned to Switzerland and joined the Swatch Group managed by his father, where he first worked as head of marketing at Swatch AG, then as president of the executive board, and finally as delegate of the board of directors.

[3][4][5] His sister Nayla Hayek has been chairman of the board of directors of the Swatch Group since the death of her father in June 2010.