Nicolas George Hayek (19 February 1928 – 28 June 2010) was a Swiss businessman of Lebanese descent, and the co-founder, CEO and Chairman of the Board of The Swatch Group.

[5] Hayek worked as an actuary for Swiss Re,[6] before briefly managing his ailing father-in-law's engineering company.

Hayek believed the Swiss watch manufacturing industry could be competitive and that restructuring operations and repositioning brands would help ASUAG/SSIH recover.

The design used almost half the number of parts of a traditional wristwatch to reduce cost without compromising on quality.

[12] After the reorganisation ASUAG and SSIH merged, initially becoming the Société Suisse de Microélectronique et d'Horlogerie.