Veasey also X-rayed the shoes he was wearing on the day and upon showing the finished image to an art director was galvanised by the response it provoked.
His work has featured in many international advertising campaigns and adorned products and packaging worldwide, notably Adobe's Creative Suite livery and Lenor/Downy fabric conditioner.
[10] In 2009, a major exhibition of his works began at Maddox Fine Arts in Mayfair, London.
[11][12][13][14][15][16][17][18] Veasey's first collection of images collated into hardback format: X-ray: See Through The World Around You was released by Carlton/Goodman in the UK and Penguin in North America.
[20] He claims to be responsible for realising the possibly largest X-ray[citation needed] to date, a life size Boeing 777 jet, which currently resides upon a hangar at Logan Airport, Boston.