On 23 November 2006, ARY Digital Network launched Nickelodeon Pakistan, with a brand licensing agreement with Viacom.

On 1 April 2022, Nickelodeon Pakistan officially began carrying their schedule in native or dubbed Urdu full-time.

In 2005, the Pakistan Electronic Media Regulatory Authority issued an order regarding the ban of several non-private channels because programming which should have been dubbed into Urdu or used Urdu subtitles instead used Hindi terms and references blended into the local scripts or the networks carried all-Hindi versions imported from India outright.

[6][7] Shortly thereafter, on 10 November, a stay from the Sindh High Court effectively nullified the PEMRA order and allowed Nickelodeon to resume programming, stating the body had no authority for the suspension without a comprehensive explanation.

ARY also stated that the ruling PML-N party had used the regulatory power of PEMRA to oppose its networks due to its differing political opinions from the PML-N.[8] On 27 April 2017, the network carried an episode of Winx Club which featured a scene of what PEMRA alleged was an "indecently dressed" character, violating the body's 2015 Electronic Media Code of Conduct.