[4] MIG was engaged in localization of the channel into Russian, the editorial office was located on 2nd Brestskaya Street, in house No.

[17] In September 2003, MTV Networks International signed an agreement with EMC, the new distributor continued to localize and adapt the channel.

[24][25] At the beginning of 2011, a representative office of Viacom opened in Russia, which began distributing the local version of the channel.

[29][30][31] In 2013, the blocks "Family Friday" and "Old School" appeared,[32] consisting of classic animated series of the TV channel.

In the summer of 2015, the updated website of the TV channel was presented, the audience of the site exceeded 650,000 unique users for the second quarter of 2015.

At the beginning of 2020, Okko and ViacomCBS Networks Russia signed a deal under which the online cinema received the rights to the content of the Nickelodeon, Nick Jr, Comedy Central, Channel 5 and MTV brands.

[42][43][44] On the territory of Ukraine, at the same time, the Russian-language version of the TV channel continued to broadcast on cable and satellite networks.

The channel closed in Russia on April 28 of that year while airing an episode of Rugrats[45] due to Paramount pausing operations in that country in response to the Russian invasion of Ukraine.

[46] In the Commonwealth of Independent States (CIS), as well as Georgia, Ukraine the broadcasting of Russian-language versions of MTV and other Paramount channels continued until December 14.

Episodes of The Loud House featuring Howard and Harold McBride, Luna, Sam, Lainey and Alice were removed from broadcast due to the nation's domestic anti-gay propaganda law.