The show followed a similar format as the one in the United States, with seven unique categories for the UK.
New promos were released early for the 2012 Kids' Choice Awards in the UK, with the first on January 20, 2012 during a new episode of Supah Ninjas.
Some included scenes with Big Time Rush and the cast of Victorious explaining how to vote.
There was also a promo with Will Smith (this year's host) entering the "Kids' Choice Headquarters".
All promotional material was voiced by Peter Dickson, also known as Voiceover Man.