[citation needed] However, by early 2004, Nickelodeon management changed course and offered it to digital satellite services DirecTV and Dish Network.

[citation needed] On September 28, 2009, the network's logo changed as part of Nickelodeon's universal rebranding effort.

Beginning in the mid-2000s, many older shows such as Rocko's Modern Life and CatDog, were removed from the schedule as more acquired programming and Nicktoons Network originals were premiering, many were cancelled by the early-2010s, with some having different reasons, for example, Fantastic Four: World's Greatest Heroes, Iron Man: Armored Adventures, and Wolverine and the X-Men were effectively cancelled when The Walt Disney Company acquired Marvel Studios in 2009.

Some first run shows include As Told By Ginger, Back at the Barnyard, Breadwinners, Bunsen Is a Beast, Harvey Beaks, It's Pony, The Mighty B!, Pig Goat Banana Cricket, Planet Sheen, Robot and Monster, T.U.F.F.

On September 3, 2014, a two-hour Wednesday prime time programming block named NickSports was launched on the channel, tying into the Kids' Choice Sports inaugurated that year.

[6] The block presented mainly licensed programming focusing on sports, including the Rob Dyrdek-starring Wild Grinders and NFL Rush Zone: Guardians of the Core, along with sports-related feature films such as Bend It Like Beckham, Cool Runnings, and Space Jam.