His collaboration with Lady Gaga as her stylist or fashion director began in early May 2009 at a shoot with photographer Sebastian Faena for the July 2009 issue of V Magazine (V60),[11] Formichetti saying that "It was an instant love.
[13] In late January 2010 Formichetti was stylist/fashion director for Lady Gaga's music video for her song "Telephone",[13] directed by Jonas Åkerlund, which was released in March.
[13] In February he was fashion director again for her appearance at the 2010 BRIT Awards, where she dedicated her performance to their friend Alexander McQueen, who had committed suicide only five days earlier.
[22] In August the three would appear yet again in collaboration for the 30th birthday issue of the magazine i-D (the shoot itself actually dating from 2009), Formichetti also giving a short interview for the Gaga piece following hers.
[23] Then in September came her celebrated appearance, for which he did the styling, at the 2010 MTV Video Music Awards, where she wore (among other outfits) the famous "meat dress" by Franc Fernandez.
[26] After several months largely out of the spotlight (except on tour) Gaga returned in January 2011 to begin the serious promotion for her upcoming album Born This Way and Formichetti has been fashion director for the project.
"[1] She took the idea further, resulting in the egg or "vessel" (designed by Chalayan) in which she was carried down the red carpet and later onto the stage, hatching out in a yolk-coloured latex outfit to perform her new single "Born This Way".
"[28] A "Born This Way"-associated shoot called "Alien Excess" done in January by photographer Mariano Vivanco for the Spring 2011 (March) issue of i-D features Gaga in a latex coat from the new Mugler menswear collection, with Formichetti responsible for the styling.
[32] A new project called "The Masterpiece" has been announced in which Formichetti will collaborate with her for MAC to create a "wearable piece of art" composed of the profile photos of fans who join the campaign.
[33] On October 23, 2012 in a Huffington Post interview, Formichetti was mentioned by fashion photographer Lope Navo: "I bumped into then-stylist Nicola Formicetti in B Bar in NYC randomly and he told me he saw the first cover I shot in Milan for Rodeo magazine of Seijo Imazaki.
In order to realize a series of photos as well as a fashion film, released on April 6, he collaborated with Gaga and Nick Knight for a Dom Pérignon's commercial, titled "The Queendom".
[37] Joël Palix, director general of the company, said "We were looking for a young talent who could really bring energy to the brand ... Nicola is a multicultural, techno-savvy expert involved in fashion, communication, image and entertainment.
The menswear, a collaboration with Romain Kremer, of Formichetti's debut (Fall/Winter) collection "Anatomy of Change" premiered during the Men's Paris fashion week on 19 January 2011.
[38][39] This was accompanied by a video shot by Mariano Vivanco, featuring Formichetti's new muse, the full-body tattooed Canadian model Rick Genest,[40] and by a remix by Lady Gaga, as musical director for the menswear project,[41] of a new track ("Scheiße") from her upcoming album Born This Way.
[42] The clothes, worn by Rico Genest and other models on the runway, recall those by Mugler himself from earlier decades, in such ways as the use of the colours navy blue and bright orange,[41] or "hyper-modern"-style jackets lacking lapels.
Genest can be seen styled in Mugler by Formichetti and shot by Mariano Vivanco in the sixth volume of Vogue Hommes Japan, the editorial being titled "Hard To Be Passive".
[51] For the show Formichetti employed Rein Vollenga to contribute sculptural elements to the silhouette, Atsuko Kudo skin-like items of torn-up latex,[51] and Franc Fernandez for Gaga's two hats.
"[36] Although there was worry it might, Gaga's appearance did not prevent Formichetti's audience from noticing the clothes,[54] variously described as "shiny and sexy",[53] and "taut and futuristic",[55] or like the menswear "surprisingly wearable", in particular the jackets and dresses.
[52][57] The set he designed for the show was composed of clustered columns from which rose arches to form a structure resembling the long central interior of a Gothic cathedral,[58] the nave and its flanking aisles, through which the models, Genest and finally Gaga strutted.
So people started calling me Nico Panda" [62] The nicopanda line was first introduced in September 2011 at Nicola's pop up shop in New York's Tribeca district.
Along with the Gage/Clemenceau Architects, the space at 50 walker street was transformed into a mirrored prism that housed vintage Versace, MUGLER, Uniqlo, Nicopanda products like the zombiepanda rings, iPhone and iPad skins in collaboration with Gizmobies, and looks by the Haus of Gaga.
'As encouragement, he’ll be helping out on the floor for the two weeks the pop-up is in operation and has made sure to include affordable trinkets among the mix of higher priced vintage floral Versace and fall pieces from Thierry Mugler.
[69] Formichetti's eclectic selection for the avant-garde Gaga of pieces from designers ranging vastly from the great, such as Giorgio Armani, to the obscure, has influenced what has been described as a "cultural phenomenon" of imitation, extending even into "provincial backwaters".