[1] They own and operate several snowboard product companies and brands including Flow, Jones, Nidecker, NOW and YES.
The company began as an agricultural equipment maker for Swiss farmers on the shores of Lake Geneva.
[1] Henri I was trained as carpenter and became a specialist in the "art of bending wood" [7] after purchasing the first electric motor in the region built for this purpose.
[5] In 2009, in collaboration with Romain de Marchi, JP Solberg, and David Carrier Porcheron (DCP),[8] Nidecker launched YES.
[7] In 2012 Nidecker launched NOW bindings in partnership with former professional snowboarder JF Pelchat.
[4] In 2018, the Nidecker Group acquired the Dutch-based company Low Pressure Studio, owners of Bataleon, Lobster, and Switchback,[10] at the same time adding Rome SDS joined Low Pressure Studio.