Nielsen-Massey Vanillas

That initial order led Nielsen-Massey to create a retail product line, bottling 8 oz.

packages exclusively for Williams Sonoma,[4] and Nielsen-Massey has continued to be sold in its stores, catalogs, and website ever since.

The company expanded in the 1990s, first with the plant move to Waukegan, then with the opening of Nielsen-Massey Vanillas International, LLC in Leeuwarden, Netherlands in 1995.

In 2005 the company introduced a line of flavor extracts, including almond, chocolate, coffee, orange, and peppermint.

Also in 2005, Camilla Nielsen retired from Nielsen-Massey (although she remained chairman of the board until 2016), and her children Craig, Matt, and later Beth took on leadership of the company.

[18] Beth Nielsen, who serves as Chief Culinary Officer, has expertise on the use of vanilla in various food applications.