Working as a model since the age of 10, she entered the Telugu film industry in 2011 after participating and winning beauty pageants.
Her father works in the advertising and corporate communications field and her mother is a qualified interior designer, who opted to be a home maker.
Nikitha's modeling career began at the age of 10, when she worked with noted director Rajiv Menon on a television advertisement for Annapurna Iodised salt.
Nikitha has also walked the ramp in many fashion shows and designer week, and has modeled for brands in various categories including jewelry and clothing.
[7] She was nominated in the Best Female Debutant category at the 1st South Indian International Movie Awards held in Dubai.