[5] Nimbit was originally formed and incorporated by Phil Antoniades, Patrick Faucher, Matt Silbert, and Joseph Twarog in 2002, in Framingham, Massachusetts.

[15] PreSonus expanded Nimbit functionality the following year by adding localisation options for language and currency in the virtual storefronts,[16] and automatic customer follow-up from promotions.

[24] Nimbit users are provided with an online interface to create a profile for themselves, including any promotional photos or videos, and a calendar of their public events.

In addition, Nimbit provides means for including connections to these storefronts within other social networking websites, such as Facebook, Jango, PledgeMusic, and Fanbridge.

[3][26][27][28] Users can sell both digital and physical products from these virtual storefronts, and customers can also provide additional money to them in the form of "tip jar" contributions.

[29] Nimbit users have the option to define split payments, whereby an existing PayPal account can be set to automatically receive a custom percentage of profits from the storefront.

[30][17] In September 2012, the tool's functionality was expanded to include an automatic follow-up, which would encourage customers who accessed the original promotion to make another purchase.

The service can be configured to automatically send follow-up emails to those who check-in, including links to free or discounted items from the user's Nimbit store.

[32] Users can access a detailed list of fans for tracking and data mining purposes, including their contact information, spending habits, and event check-ins via the FanCheck.in service.