Nine Shift: Work, Life and Education in the 21st Century (2004) is a non-fiction book about futurism.
[1][2] The premise of the book is that the World Wide Web is a technology so forceful that it changes society, just as the invention of the automobile changed society 100 years ago.
This book, published in 2004, has, according to the American Association of Professional Hypnotherapists, proven itself prophetic and accurate.
Draves and Coates then describe nine major shifts taking place during this transition time between the Industrial Age and the Information Age.
They are: In 2005, the BBC sent its Global Business reporter Peter Day to River Falls, Wisconsin, to interview Draves and Coates.