[3] She participated in the sixth season of Project Fame West Africa in 2013[4][5] After releasing her debut single "Ibadi",[6] she was nominated for Most Promising Act to Watch at the 2015 Nigeria Entertainment Awards.

[10] During the competition, she performed a live rendition of "Limpopo" with Kcee and her Cobhams Asuquo-produced track "Itura".

She has cited Dolly Parton, Whitney Houston, Celine Dion, The Cranberries, Madonna, Beyoncé and Angélique Kidjo as her key musical influences.

Produced by Sarz, the song received positive critical reviews, topped national music charts and gained extensive airplay.

[20][21] In 2019, elements of "Maradona" were sampled in "Find Your Way Back", a song from Beyoncé's soundtrack album The Lion King: The Gift.

[31] During an interview with Gbolahan Adeyemi of NGWide in 2015, Niniola expressed her fondness for singing in Yoruba, citing that it enhances the beauty of song delivery.