[11] However by February 2025, Nissan announced it would abandon merger plans as the automaker stated that it wanted to become an equal partner to Honda rather than a subsidary.

The vast majority of its output were trucks, due to an almost non-existent consumer market for passenger cars at the time, and disaster recovery efforts as a result of the 1923 Great Kantō earthquake.

In 1926, the Tokyo-based DAT Motors merged with the Osaka-based Jitsuyo Jidosha Co., Ltd (Jitsuyō Jidōsha Seizō Kabushiki-Gaisha) a.k.a.

Later in 1933, after Nissan Group zaibatsu took control of DAT Motors, the last syllable of Datson was changed to "sun", because "son" also means "loss" in Japanese, hence the name "Datsun" (ダットサン, Dattosan).

Ichiro became president of the Confederation of Japan Automobile Workers' Unions and "the most influential figure in the right wing of the Japanese labor movement.

"[32] In 1966, Nissan merged with the Prince Motor Company, bringing more upmarket cars, including the Skyline and Gloria, into its selection.

To capitalize on the renewed investment during 1964 Summer Olympics, Nissan established the gallery on the second and third floors of the San-ai building, located in Ginza, Tokyo.

[43] The company formed a US subsidiary, Nissan Motor Corporation U.S.A., in Gardena, California[44] in 1960 headed by Yutaka Katayama.

In the wake of the 1973 oil crisis, consumers worldwide, especially in the lucrative US market, began turning to high-quality small economy cars.

To meet the growing demand the new Nissan Sunny, the company built new factories in Mexico, Australia, New Zealand, Taiwan, United States, and South Africa.

[50] With its global alliance partner Renault, Nissan invested $990 million to set up a manufacturing facility in Chennai, catering to the Indian market as well as a base for exports of small cars to Europe.

[54] In the United States, Nissan has been increasing its reliance on sales to daily-rental companies like Enterprise Rent-A-Car or Hertz.

Project 901 was initiated in early 1985 in response to the growing demand for new, technically advanced cars from all Japanese manufacturers.

[63] On 19 November 2018, Ghosn was fired as chairman following his arrest for the alleged under-reporting of his income to Japanese financial authorities.

The agreement also included Nissan investing in Ampere (a proposed Renault subsidiary for electric cars) and projects in various markets.

[79] According to a spokesperson of Nissan North America, the company had suffered from a strategy of "volume at any cost", which has been attributed by analysts to Ghosn.

[81] On 23 December 2024, Nissan officially announced an MOU had been entered to merge with fellow Japanese automaker Honda to become the 3rd largest auto company by sales.

In 2013, GM announced its intentions to rebadge the Nissan NV200 commercial van as the 2015 model year Chevrolet City Express, to be introduced by the end of 2014.

In March 2023, Nissan and Honda signed a memorandum of understanding regarding a strategic partnership to collaborate on producing components for electric vehicles and artificial intelligence in automotive software platforms.

[58] Signed on 27 March 1999, the Renault-Nissan Alliance was the first of its kind involving a Japanese and French car manufacturer, each with its own distinct corporate culture and brand identity.

In July 2020, Nissan introduced new corporate and brand logos, as part of an image revamp tied to the Ariya launch.

[112] Nissan also has shared model development of Japanese domestic cars with other manufacturers, particularly Mazda, Subaru, Suzuki and Isuzu.

[130] Unveiled in 2009, the EV-11 prototype electric car was based on the Nissan Tiida (Versa in North America), with the conventional gasoline engine replaced with an all-electric drivetrain.

[133][134] Global sales totaled 100,000 Leafs by mid January 2014, representing a 45 percent market share of worldwide pure electric vehicles sold since 2010.

[148][149] In September 2013, the Leaf fitted with the prototype Advanced Driver Assistance System was granted a license plate that allows it to drive on Japanese public roads.

The testing car will be used by Nissan engineers to evaluate how its in-house autonomous driving software performs in the real world.

[150] The autonomous Leaf was demonstrated on public roads for the first time at a media event held in Japan in November 2013.

Nissan vice chairman Toshiyuki Shiga and the prefecture's governor, Yuji Kuroiwa, rode in the car during the test.

Nissan offers a subscription-based telematics service in select vehicles to drivers in Japan, called CarWings.

In mid-2018, Nissan launched its first of many planned software and information technology development centers in Thiruvananthapuram, Kerala, India.