In one article of a long run series (1997–1999) celebrating the 120th anniversary of phonograph, the Kobe Shimbun wrote: "The only company which could rival Columbia Records head-to-head in the market... (Nitto was) so tightly focused on traditional arts which made them late in responding to rapidly growing demand for popular music.
"[4] The Swallow Nitto brand finally disappeared in 1942, when Dainippon Gramophone was absorbed by Kodansha, shareholder of King Records, to become only a production facility of the latter.
[5] Musicians who worked for the label included pop and jazz composer Ryoichi Hattori.
[6] Artists signed to the label included Korean soprano Yun Sim-deok.
[7] The British Library Sound Archive holds several Nitto 78rpm discs of the nagauta genre in its collection.