Nivedita Basu is an Indian television producer, director, and creative leader who served as the vice president of content and business alliances at Atrangii, Ullu and Hari Om.

[8] By 2004, she was a deputy creative director,[9][10] and she became Ekta Kapoor's second, determining the fates of the characters of soaps Kasautii Zindagii Kay and Kyunki Saas Bhi Kabhi Bahu Thi.

[8] She also worked on the series Hum Paanch,[11] Kahaani Ghar Ghar Ki, Kavyanjali, Kkusum, Kyaa Hoga Nimmo Kaa, Kutumb, Kasturi Kahiin to Hoga, Karam Apnaa Apnaa, Kasamh Se, Kabhii Sautan Kabhii Saheli, Kohi Apna Sa, Kesar, Tujh Sang Preet Lagai Sajna, Kaahin Kissii Roz, Kahi To Milenge, Kya Hadsaa Kya Haqeeqat, K. Street Pali Hill, Kis Desh Mein Hai Meraa Dil, Kammal, Khwaish and many others.

[16][17][3][14][18][19] In 2015, Basu had signed Amrita Rao and Deepti Naval for her TV series titled Meri Awaaz Hi Pehchaan Hai.

[22] In 2021, Basu appointed as head of content and acquisition of biggbang amusement and In March 2022, she joined Atrangii - Dekhte Raho Hindi GEC and OTT as the head of content strategy and business alliances, along with her roles at Ullu and Hari Om, and she is set to resign in October 2024.