[2] On January 18, 2012, the song manifested[vague] into a music video directed by Ruben XYZ and quickly became a viral underground sensation.
In May 2013, Jarvis and Katz opened for Die Antwoord and toured European festivals through August.
[8][9] Following the unexpected success of "Ima Read", Jarvis began penning several songs under her Reddd Foxxx persona, releasing them periodically on her SoundCloud account.
In September 2013, Jarvis was featured in a short film, modeling for British designer Kitty Joseph in association with Absolut Vodka.
[10][11] On December 15, 2013, Jarvis released her debut EP Needful Things, in collaboration with London-based producer Jepordise.