[2] It first appeared on the band's self-released debut EP Arcade Fire and was re-recorded for Neon Bible.

[citation needed] It is also featured in Mike Mo Capaldi's part in Fully Flared, a skateboarding video released by Lakai Limited Footwear in 2007.

In the UK, the song was also featured in Top Gear's video montage/preview at the beginning of Series Ten,[3] as well as in ITV's coverage of the UEFA Champions League in 2007/8.

In Italy it was used as the main theme of the soccer's Sunday TV-show "Quelli Che Il Calcio" hosted by Victoria Cabello, from September 18, 2011 to May 19, 2013 on Rai 2.

Following the Super Bowl broadcast, the band said it would consider legal action against Fox, claiming that the network did not seek permission to use the song.