Prior to this, the band was signed to Rickly's Collect Records, which folded after it was revealed that convicted pharmaceutical executive Martin Shkreli was a major investor.

Stuart Richardson stated in 2019 that them going straight into a new band immediately was a deliberate choice so they could sever themselves from being associated with Ian Watkins due to his sentencing for numerous sexual offences including the attempted rape of a baby.

"[8][9] On 1 July, the band unveiled their début single "Stay", along with another song titled "Eyeshadow", as well as details of a short four-date tour taking place in Cardiff, Manchester, London, and Glasgow.

[10][11] Ahead of the first performances, the band confirmed that they would not continue playing music from the Lostprophets discography, referring to the songs as "tainted".

[14] However, the tour was abruptly cancelled as a result of a significant heart surgery for Neon Trees bassist Branden Campbell.

[15] On 6 October 2014, on the BBC Radio 1 Rock Show, Daniel P. Carter premiered the band's second single, "10,000 Summers", along with the b-side "Only Thing".

[18] In January 2015, they embarked on their second UK tour, taking place in Bristol, Birmingham, Southampton, Reading, and London, supporting Gerard Way on three of the dates.

On 29 and 30 August they played at the Reading and Leeds Festival as part of their tour with Seether and Baroness, which included the live debut of the aforementioned song.

[26] Collect Records, which No Devotion was signed to, folded after it was revealed that since-convicted pharmaceutical executive Martin Shkreli was secretly a major investor behind the label.