It was released commercially for digital download via RCA Records on January 18, 2018, as the lead single from Tinashe's third studio album, Joyride (2018).

The song was first revealed in a picture Tinashe posted on social media on January 12, 2018.

[2] Jon Blistein of Rolling Stone described the song as "brash", writing that it features "heavy bass and light-yet-sinister synths and crisp percussion".

[4] Mike Nied of Idolator stated: "The track signifies a retreat to more comfortable ground after searching for crossover appeal with saccharine releases like "Player," "Superlove" and "Flame."

Instead, Tinashe hops on a fierce production to drop some brag-heavy verses.