Incorporating all aspects of A&R Guidance, Marketing/Publicity, Promotions, Creative Sponsorship Opportunities, Touring and Performance set-up, and Long-term Artist Development.

Also that same year the Atlanta-based rapper caught his big break when he signed to The Island Def Jam Music Group's newly established Southern rap subsidiary, Def Jam South, and became the label's flagship Dirty South artist.

In late 2000 Def Jam repackaged his underground album Incognegro as Back for the First Time, adding a few new songs: a UGK collaboration ("Stick 'Em Up"), a Neptunes production ("Southern Hospitality"), and a remix of his previously released song with Timbaland (retitled "Phat Rabbit").

This pair of hits helped drive sales of Back for the First Time, which climbed all the way to number four on the Billboard 200, since its release, it has been certified triple platinum with over 3 million copies sold.

In 2001 the label released Ludacris' second album Word of Mouf which was an even greater success for Ludacris, selling over 281,000 copies in its first week of sales, charting at number three and spawning a series of hit singles that carried over well into 2002: "Area Codes", "Rollout (My Business)", "Saturday (Oooh!

[2] In 2002 the label released a collaboration album Golden Grain showcasing the assembly of talent signed to Ludacris' revived Disturbing tha Peace label in which it featured Shawnna, I-20, Tity Boi, Lil Fate, DJ Jay Cee also known as DJ JHB, and Ludacris himself on the album.

In 2003 the label released the soundtrack to the movie 2 Fast 2 Furious it spawned three hit singles "Act a Fool", "Pick Up the Phone", and Pump It Up".

The album was a commercial success, selling over 157,000 units in its first week and ultimately being certified Double Platinum in America.

Chicken -n- Beer brought with it another series of hits, including the Hot 100 number-one, Kanye West produced "Stand Up" and number-six "Splash Waterfalls".

The sultry "Slow Down" announced the singer's rebirth as a DTP member in early 2005 and soon became a BET and radio favorite as the ballad was landing on numerous schools' prom ballots.

By the end of 2005, Disturbing tha Peace released their second collaboration album Ludacris Presents: Disturbing tha Peace, featuring the label's roster of talent including the label's new artists Shareefa, Field Mob, Norfclk, Lazyeye, and Small World.

That same year, Field Mob released their third album and their first under the label, Light Poles and Pine Trees.

[3] The album's success has been at least partially attributed to better promotion of the group by DTP than that at their previous label, MCA Records.

In early 2008 Bobby Valentino confirmed that he was no longer signed to either Def Jam or Disturbing The Peace during an interview with DJBooth.net.

They had no problem with it; they are cool with it, no beef at all.Despite Special Occasion's gold certification, Valentino was reportedly frustrated with the album's delays and less than expected sales, culminating in his decision to leave the labels.

[9] Although business ties have been severed, Valentino maintains positive relationships with CEO Chaka Zulu, Ludacris and the DTP/Def Jam staff.

Though the album was well received by music critics, it debuted at number five on the Billboard 200, selling 214,000 copies in its first week.

It spawned five singles "Stupid", "Hold Up", "Can't Remember", "Yeah We Gettin' Rich", and "Big Dawg".