Co-written by the group's Ray Slijngaard and Anita Dels, the song became one of their most commercially successful singles, especially in Europe, reaching the number-one spot in 35 countries[5] and the top 10 in several others.

Its accompanying music video was directed by Nick Burgess-Jones, depictng the group inside of a giant pinball machine.

[25] In Germany, the song was held off the top spot by Ace of Base's "All That She Wants", while in Greece, it peaked at number two, behind Depeche Mode's "I Feel You".

[34] Larry Flick from Billboard wrote, "After several weeks at the top of Britain's pop charts, European rave duo is ready tackle the U.S. radio market with a bright ditty that melds techno, hi-NRG, and rap elements.

[36] Per Reinholdt from Danish Gaffa called it a "dance-powerhit", noting its "inciting up-tempo" and a rhythm and theme "with the same temper as a dressed beeswarm".

[39] In his weekly UK chart commentary, James Masterton wrote, "Of all the techno-rave dance acts, 2 Unlimited are the most successful, notching up 5 hits in a row with all making the 20.

[42] James Hamilton from the Record Mirror Dance Update named it "madly catchy" and a "tuneful techno pop galloper".

[43] Johnny Lee from Smash Hits called it a "stormtrooper", adding that it has "a keyboard that sounds like it's being played by a robot with boxing gloves.

"[44] Australian student newspaper Woroni complimented the song as "tremendously exciting and highly recommended",[45] naming it an "obvious highlight" of the No Limits!

[47] NME editor Paul Moody wrote, "The ultimate piece of pop existentialism as Anita and Ray suggest the whole world is one huge playground of hedonistic excess.

"[48] Tom Ewing of Freaky Trigger felt the track's "echoey hi-hat hits and the union of steam-hammer bass and rubber-ball synths" carry the industrial, "piston-powered aggression" of Belgian rave music.

[53] It features group members Anita Dels and Ray Slijngaard performing inside what appears to be a giant pinball machine,[47] wearing leather apparel.

A French version by Les Schtroumpfs, titled "No No No No Limit", was also successful in France and the Walloon region of Belgium, peaking in the top ten in both territories.

"No Limit" was covered by German band beFour on their fourth studio album Friends 4 Ever, and as a single in Germany, Austria and Switzerland.