Started by Lucy-Anne Holmes in August 2012,[3][4] the campaign represented Page 3 as an outdated, sexist tradition that demeaned girls and women.

The campaign collected over 240,000 signatures on an online petition and gained support from over 140 MPs, a number of trade unions, over 30 universities, and many charities and advocacy groups.

[5][6] Under the editorship of Rebekah Brooks, The Sun renewed its attacks on Short in 2004, calling her a "killjoy" and "fat and jealous" after the MP reiterated her criticisms of Page 3.

[4] In April 2013, No More Page 3 activist Lisa Clarke authored a Huffington Post article that highlighted misogynistic and degrading remarks about topless models contained in the comments section of the Daily Star's website.

In August 2013, Paul Clarkson, editor of The Sun's Republic of Ireland edition, replaced topless models with images of women in swimwear.

The No More Page 3 campaign thanked Clarkson "for taking the lead in the dismantling of a sexist institution" and called on The Sun to make the same change in the UK.

[13][14] However, newly appointed Sun editor David Dinsmore stated that British editions would continue to carry Page 3, pointing to survey data showing that two-thirds of the tabloid's readers wished to retain the feature.