It was initially promoted as "basic products in plain packaging at down-to-earth everyday low prices", No Name promised savings of between 10 and 40 percent over national brands.

[1] The introduction of No Name, along with other generics, coincided with a period of rising inflation rates and consumer complaints regarding the high price of food.

[3]By 1982, the number of No Name items had increased to some 500 different products and ranged from canned peas, to spaghetti sauce, to tooth paste and even windshield washer fluid.

The Financial Times of Canada noted that in spite of basic packaging and the reputation of generics as inferior, "Loblaws No Name line was, in fact, competing directly with national brands.

"[9] The newspaper also commented that the heavy promotion of No Name by Loblaws president Dave Nichol had helped boost the sale of generics in all supermarkets.

Loblaw also expanded the line beyond basic grocery and household items in an apparent bid to appeal to a wider range of consumer tastes.

Products such as No Name gourmet barbecue sauce, Dijon mustard, escargot and imported jams from France appeared on Loblaw shelves.

Beyond gourmet items, there were also those of a more unusual, albeit still practical, nature such as the No Name raccoon-proof garbage pail, with steel handles that clamped to the sides of the container.

During that same program, a Loblaw executive presented the company’s solution – a No Name spray canister with a red cap to indicate potentially harmful contents.

Additional formats were also introduced, such as "No Name Club Pack" and promoted as "No Membership Required" in order to compete with 'big box' membership-based competitors who offered bulk items at reduced prices.

[12] A 1989 Toronto Star taste testing panel ranked No Name freshly roasted ground coffee fourth out of eleven different nationally available brands.

Many businesses now rely on personalized labels, stickers, and branded packaging materials to enhance customer experience and improve product presentation.

With growing environmental concerns, companies have also started adopting eco-friendly packaging solutions, including biodegradable, compostable, and recyclable materials.