SaveEasy (formerly Atlantic Save-Easy) was a chain of small retail grocery store franchises in the Atlantic Provinces of Newfoundland and Labrador, New Brunswick, Nova Scotia, and Prince Edward Island, owned by Loblaw Companies.
The chain was owned by Atlantic Wholesalers Ltd. of Sackville, New Brunswick, and the first SaveEasy opened in 1959, followed by rapid expansion to quickly become the region's second-largest grocery banner, behind Sobeys.
Loblaws entered the Maritime provinces in 1976 when they purchased Atlantic Wholesalers.
While still considered a separate chain, in 2008, SaveEasy adopted branding very similar to that of Quebec's Provigo, also owned by Loblaw.
The "P" in the Provigo logo is changed to an "S", and the SaveEasy slogan "So quick, so good!