They led two major marches against the Fuerza Popular (Fujimori's party) - the Gran Marcha Nacional: Keiko No Va!

(March for Democracy: Keiko will not go) against Fujimori's candidacy and involved between 30 and 60 thousand peaceful protesters.

[5] On 31 May 2016, the slogan "No es odio, es amor al Perú" (No hate, only love for Peru)[6] was shared widely on social media, strongly shifting the undecided vote towards Pedro Pablo Kuczynski instead of Fujimori.

Marches in Lima, Cusco, Puno, Junín and in the south of Peru were held to rally support against Fujimori.

[12] Fujimori and her allies have also characterized the movement as "hate speech," as opposed to a legitimate opposition against her political views.