Shadow chose El-P and Killer Mike as collaborators due to their vocal style fitting the song's instrumental the most.

It consisted of a special virtual reality cardboard viewer, which held a code that granted the purchaser to a free digital download of the song.

The leaders of the groups begin a rap battle against each other, which after around 90 seconds turns into an all-out brawl involving virtually everyone in the meeting room.

"[9] The video was directed by Sam Pilling and features cameo appearances of Shadow, El-P, and Killer Mike.

[15] The song also appears in "Prague", the 8th episode of season 1 of HBO's satirical dark comedy drama Succession.