Noddle was a credit report service offered by the British arm of American company TransUnion (formerly CallCredit).

In June 2011, 10,000 people were invited to test the service prior to its full launch later that year.

[5] The service advertised that its clients were able to view a full credit report free for life, unlike the similar paid-for services[a] from rivals Equifax and Experian.

[b] Noddle charged for extra services such as Noddle Improve, which told users how to improve their credit scores, and Noddle Web Watch, which scanned websites looking for fraudulent uses of users' information and warning users about anything that appeared awry.

[6][7][8] If clients saw any discrepancies in their reports, they had to dispute issues with the pertinent reference agency.