She moved to LA in 2000 after being cast by film director Michael Bay in his Super Bowl television commercial for Mercedes-Benz S-Class .

[4] In 2004, she began dating Matthew Mellon, banking heir and businessman.

Mellon financially supported Reno in her first start up, a leisure clothing company called Degrees of Freedom.

[8][9][10][11] Reno went on to present, blog, and appear in mainstream media[12] such as Channel 5 (UK), BBC Four, and Huffington Post.

[13][14] Reno first came to the attention of the press in 2004 as a result of dating Matthew Mellon.