The video shows the singer as a clout-chasing influencer who fakes her lifestyle to make it look great on-screen in the hopes of getting followers and likes, even if it's dangerous.

In the clip, Sunmi portrays our generation’s addiction to social media validation and ‘likes’–symbolized by the tiny heart-shaped candies she keeps consuming.

[7] She starts participating in various viral online challenges to garner more internet fame and fakes trips to exotic destinations for likes and popularity.

Soon her actions escalate, with each challenge getting darker than the last until she begins to physically cause harm to herself, but seems unable to stop.

Hashtags like "#nofilter" and "#followme" make appearances all through, but other than the comments on her social media posts she is alone, depicting the crushing loneliness and desperation of the "real world" that pushes people to social media.