Noitamina (ノイタミナ, stylized noitaminA, "Animation" written backwards) is a Japanese programming block on Fuji Television devoted to anime, originally broadcast every Thursday late night/Friday morning from 0:45 to 1:15 JST.

It was launched with the intention of expanding the target audience beyond the typical young male demographic.

All anime production under the block are joint-venue by Fuji TV, Dentsu and usually Sony Music Entertainment Japan or its subsidiary Aniplex.

[2] The only non-anime series aired on Noitamina was the live-action adaptation of Moyashimon: Tales of Agriculture in 2010.

[citation needed] From 2016 to 2018, Fuji TV signed a deal with Amazon to exclusively stream and simulcast series from the Noitamina block through their Prime Instant Video service on March 17, 2016, starting with Kabaneri of the Iron Fortress,[5] with The Promised Neverland being the first title since the deal to no longer be exclusive to Prime Video outside Japan.