Its designers include Vincent Connare, creator of the classic font Comic Sans.

[3] The typeface was developed to support Latin, Cyrillic, Greek, Arabic, Hebrew, Devanagari and Thai scripts when released in 2011[4] and extended to support Armenian, Ethiopic, Malayalam, Tamil, Kannada, Telugu, Gurmukhi, Gujarati, Bengali, Oriya, Sinhala, Khmer, Chinese and Klingon by 2013[5] The Nokia Pure typeface includes regular, light and bold fonts that also have been hinted to ensure a high quality image rendition for displays.

[6] The posters were sold at the exhibition and online to raise money for the British Dyslexia Association.

Pure was used to advertise the flagship Lumia series, but it was not present on the software because the devices ran Windows Phone which uses Microsoft's Segoe font.

The Nokia Pure typeface became part of the Designs of the Year 2012 exhibition which ran from 8 February to 4 July 2012.