Noma Bar

[1] Bar's work has been described as "deceptively simple", featuring flat colours, minimal detail and negative space to create images that often carry double meanings that are not immediately apparent.

[2][3] Bar himself outlines his approach as avoiding unnecessary detail or decoration that might detract from an image's message, instead aiming for 'maximum communication with minimal elements.

'[3] Born in Israel and based in London since 2000, his illustrations appear internationally in newspapers, magazines, book covers and advertising campaigns.

[4] Bar works on campaigns for companies such as Apple,[7] Google, Sony, Nike,[5] IBM[8] and Coca-Cola,[9] as well as for public institutions like the V&A,[10] the BBC,[11] NewYork–Presbyterian Hospital[12] and BAFTA.

He has also later cited the influence of several individual artists and designers on his work, including Milton Glaser, Paul Rand,[5] Saul Bass, Gary Hume,[21] and Constantin Brâncuși.

[2][22] Over the next years, Bar was commissioned to produce dozens of illustrations that appeared in a number of different major publications, including a portrait of George W. Bush that referenced the Abu Ghraib torture scandal, for The Guardian,[5] and an image of Adolf Hitler, for an Esquire UK article on the growing market for books on Nazism, that replaced the dictator's infamous moustache with a barcode.

: The Many Faces of Noma Bar, which featured a selection of previously published images of well-known famous figures, past and present.

The size of a human adult, the imposing, dog-shaped machine was hugely popular, with people queuing to make a cut-out print with a wide variety of materials that they chose to bring along.