[3] Epica's aim is to reward outstanding creativity and help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders.

[5] The awards encompass all main communication disciplines: TV, Press, Outdoor, Digital, Mobile, Social, Radio, Promotions, Direct & Experiential Marketing, Media, Business-to-business, Public relations, Branded Entertainment, Design, Packaging, Integrated Campaigns, Film Craft, Photography and Print Craft.

Complete results of the annual awards are announced in the press and confirmed on the Epica website during the last week of November every year.

[9] All the winners and a selection of other high-scoring entries are published in the annual Epica Book, which they receive a free copy of.

The book showcases more than 800 TV commercials, posters, press ads, radio spots, PR projects, promotions, internet sites, graphic design projects, integrated campaigns, direct marketing, branded content and innovative media entries honoured in the previous year's awards.

In 2016, the showcase toured Sydney, London, Paris, Stockholm, Moscow, Copenhagen, Minsk, Milan, Kyiv and New York City.

Cities that have hosted the ceremony include Berlin, Brussels, Amsterdam, Moscow, London, Zurich, Düsseldorf, Warsaw, Lisbon, Helsinki, Prague, Milan, Dublin, Budapest, Istanbul, Stockholm, Athens, Belgrade, Zagreb, Ljubljana and New Delhi.