She writes about dealing with grief and loss, drawing on her personal experience of miscarrying a child and losing both her father and husband to cancer within several weeks in 2014.
[11] In 2015, McInerny founded the nonprofit "Still Kickin", which got its name from a phrase on one of her late husband's t-shirts.
Each month the nonprofit designates a "Still Kickin Hero", who then receives the proceeds from the sales of branded merchandise.
[12] McInerny created the Facebook grief support group called the "Hot Young Widows Club".
[6] Before his death, McInerny and Purmort were able to co-write his obituary, which was covered by news outlets due to its humor.