Noreena Hertz (born 24 September 1967) is an English academic, economist and bestselling author, who sits on the boards of Mattel, Warner Music Group and Workhuman.
[2] Fast Company magazine has named her "one of the most influential economists on the international stage" and observed: "For more than two decades [her] economic predictions have been accurate and ahead of the curve.
[9] Hertz then worked for a short period at Triad Artists, a talent agency in Los Angeles, California, where she originally planned to break into the film industry as a producer.
Following her stint in the creative industries, Hertz took up a position as a consultant to the World Bank Group working for the International Finance Corporation (IFC) in Saint Petersburg, Russia.
Of the International Finance Corporation (IFC), she said: "Early on I raised the issue of social safety nets and was quite shocked to see how clearly my concerns were dismissed.
[15] Francis Beckett, for The Independent, later observed that the book "was lavishly praised and savagely attacked in equal measure" but had nevertheless "launched her as a new sort of thinker - the first prominent British radical left winger to come out of the business schools.
"[9] Howard Davies, reviewing it for London's The Guardian newspaper, dismissed it as "globaloney", written in "a style beloved of airport-newsstand business books: random statistic piled on borrowed anecdote, larded with a bit of homespun cod philosophy, shaken not stirred.
"[16] Tariq Ali, for The Independent, called the book "well-intentioned" but "a much milder version [of] three more vigorous North American texts that have already achieved cult status", referring to Naomi Klein's No Logo, Thomas Frank's One Market Under God and Kalle Lasn's Culture Jam.
Ali concluded: "What Hertz really wants is a government that can unite business interests with those of ordinary people - like expecting homoeopathic drops to cure a cancer.
"[18] Will Self described the book as "superficially readable" but was critical of Hertz's ideology, calling it "an aggressive questioning of the pernicious status quo, but with only a febrile grasp on any potential solution - what used to be expected of a precocious adolescent, rather than a Cambridge assistant professor entering her mid-thirties.
"[5] Frank Fitzgibbon, for The Sunday Times, described the book as "well-written, colourful and sometimes entertaining" but ultimately "one long whinge, full of hackneyed observations... like a 212-page Guardian editorial on the venality of politicians, the evils of big business and the right-on credentials of concerned citizens."
Responding to the book's advance publicity, which claimed that Hertz would in The Silent Takeover provide "a new and startling take on the way we live now", Fitzgibbon observed: "With the possible exception of a quote from Bhutan's king, Jigme Singye Wangchuck - "gross national happiness is more important than gross national product" - there is nothing in this book that is not already known to anybody with a passing interest in business and current affairs.
[20] Paul Kingsnorth, reviewing for the New Statesman, wrote: "Noreena is the Joanne Harris of political writing - and IOU, like its author, is all style and no substance."
Perhaps Hertz is not aware of the infamous internal memo that was leaked from the bank, in which this angelic man wrote: I think the economic logic behind dumping a load of toxic waste in the lowest-wage country is impeccable and we should face up to that...
"[21] Richard Adams, for The Guardian, wrote: "There is nothing here that will surprise readers of Susan George's 1988 book A Fate Worse than Debt, which remains the most forceful call for undoing the burden of the developing world."
"Some of her suggestions are patronising - setting up panels of international "overseers" for aid funding is a bit rich given her diatribes against external IMF and World Bank meddling - while one is downright dangerous: that wealthy nations hypothecate the taxes paid by immigrant workers for use as overseas aid (so removing their last shield against the xenophobe or racist, that they too pay taxes for the NHS)."
"[22] Diane Coyle, for The Independent, called IOU "another pamphlet disguised as a book" and opined that "It pretends to weigh up the details and evidence, but its tone implies that anyone who disagrees is stupid or bad... HIV/Aids, the loss of Amazon rainforests and terrorism [are not] caused by these debts, which is the facile claim Hertz makes.
Without ever falling into the pat illiberalisms that the West brought 9/11 and its aftermath on itself, Hertz discusses the ways in which terrorism, disease and ecological meltdown may be the consequences of Third World stagnation.
[41] Although the Nurses' hardship fund raised £750,000 after some of the Premiership's best-paid stars pitched in with a day's pay, the campaign received a "mixed response" and was described by some commentators as "intellectually flawed" and "a thinly-veiled form of blackmail.
"[47] Moritz Volz, then playing for Fulham F.C., explained in The Times: "Everyone in our squad decided to donate a day's pay to the Mayday for Nurses appeal.
"[49] Hertz said she picked nurses to be the beneficiaries of the campaign because they were among the worst paid public servants with professional qualifications, earning one-third less than teachers by the time they are established in their careers.
The ceremony was conducted by Lord Sacks, the Chief Rabbi, and attended by guests including Rachel Weisz, Nigella Lawson and Charles Saatchi.