Nori (company)

"[10] Several months later, the company hired Matt Trudeau as its new CEO and raised an additional $6.25 million in funding.

Gambill then transitioned to the title of Chief Product Officer[11] and ended his tenure with the company in March 2024, although staying as a member of its board.

[15] Nori's RTs are generated from agricultural projects that can store carbon dioxide in soil as of April 2021.

Nori is developing a financial instrument to assist growers in enhancing carbon dioxide sequestration in their soils, with potential benefits including climate change mitigation, drought tolerance, reduced surface runoff pollution, and improved soil health.

[17] In December 2023, Nori launched the Net Zero Tonne™, a blended credit that mixes soil carbon sequestration with durable removal like direct air capture.