After several years of model work, she became a journalist and spokesperson, including acting as an ambassador of Japanese - Korean friendship during the 2002 FIFA World Cup, reporting from the 2004 Olympics in Greece, and going to Afghanistan and holding a photo exhibition there.

Fujiwara has additionally worked in the video game and anime markets; her latest work as the main character Alicia in Project Minerva (PlayStation 2) (2002), a squad-based, real-time semi-RPG versus rogue robots game, released in an updated English form with more missions as Project Minerva Professional by Midas Interactive of the UK.

Fujiwara was grouped with Tarō Yamamoto, another TV celebrity who recently broke Japanese custom by voicing political opinion.

[2] She married Osaka-based comedian Tomonori Jinnai on February 17, 2007 at Ikuta Shrine in Kobe city in Hyōgo Prefecture, and their romance became popular with the public and media.

[3] Kataoka Ainosuke VI (6th generation Kabuki actor) and Fujiwara were married September 23, 2016, dressed in traditional Japanese wedding clothes.