One of Norli's bookshops in the city center of Oslo has around 60,000 different titles, making it one of the largest selections of books in Scandinavia.

Norli Gruppen AS was formed in 1999 & 2000 by Lauritzen Bokhandel and Aschehoug merging their stores.

Later on, Lauritzen-Norli bought many bookstores in Norway and also opened a large number of new stores which were mainly in shopping centers.

This was due to very poor results and in 2008, there was a loss (before tax) of NOK 111 million.

Norli was on the brink of collapse so Aschehoug paid NOK 60 million in new capital into the company.