Norm (based in Zurich, Switzerland), is an experimental graphic design team best known for their typography.
It is co-founded by two Swiss designers Dimitri Bruni and Manuel Krebs and later joined by Ludovic Varone.
[1] Their approach to typography is known to be very strict and rigorous with strong modernist features but with slight references to postmodernism.
[3] Norm was featured in the 2007 documentary about the Helvetica font directed by Gary Hustwit.
[4] In 2020 there was an exhibition of norm typefaces and their uses in the Museum für Gestaltung Zürich.