Since the end of the 1980s, Norma has developed from a regional discount store to an international company.

[3] The company is managed by a dual leadership consisting of Gerd Köber and Robert Tjón.

[4] In December 2011, the general partner changed its legal form from a GmbH to a foundation based in Fürth.

The limited partnership was then renamed Norma Lebensmittelfilialbetrieb Stiftung & Co. KG.

In common with other large German discount supermarket chains such as Aldi and Lidl, Norma's central retail concept is to offer a narrow product line of high-turnover foods at low prices.