Norman Cahners

[1] The younger Cahners attended Phillips Academy and then Harvard, where he became a leading track & field athlete.

Naval Ordnance Materials Handling Laboratory at the Hingham Naval Ammunition Depot, Hingham, Massachusetts during World War II, Cahners started a newsletter called The Palletizer, taking its name from the pallet, then a relatively new technology used to move goods on and off ships and around bases.

Cahners was an important technical contributor to the nascent field of materials handling, inventing and patenting a 'four-way pallet' which became the military and later industry standard.

The Navy let Cahners and his adjunct Saul Goldweitz (who became his lifelong business partner) take both the laboratory and the magazine private after the war and it became Modern Materials Handling.

Abandoning his first career in materials handling, he became one of the pioneers of 'niche-publishing', founding journals to appeal to specific business audiences and loading them with information and advertising.

Holyoke College, the American Association for the Advancement of Science (AAAS), and numerous Boston-area hospitals.