Normative ethics

In contrast, both deontological ethics and consequentialism focus on the status of the action, rule, or disposition itself, and come in various forms.

Virtue ethics, advocated by Aristotle with some aspects being supported by Saint Thomas Aquinas, focuses on the inherent character of a person rather than on specific actions.

[1] There has been a significant revival of virtue ethics since the 1950s,[2] through the work of such philosophers as G. E. M. Anscombe, Philippa Foot, Alasdair MacIntyre, and Rosalind Hursthouse.

Foot says "People talk, for instance, about the 'binding force' of morality, but it is not clear what this means if not that we feel ourselves unable to escape.

[15] John Stuart Mill adds that external pressures, to please others for instance, also influence this felt binding force, which he calls human "conscience".

[16] At the same time, Mill says that a good moral system (in his case, utilitarianism) ultimately appeals to aspects of human nature—which, must themselves be nurtured during upbringing.

Mill explains: This firm foundation is that of the social feelings of mankind; the desire to be in unity with our fellow creatures, which is already a powerful principle in human nature, and happily one of those which tend to become stronger, even without express inculcation, from the influences of advancing civilisation.Mill thus believes that it is important to appreciate that it is feelings that drive moral behavior, but also that they may not be present in some people (e.g. psychopaths).

Feelings like shame and love are sometimes considered the only meaningful sense in which morality is binding. Absent those feelings, a person could behave "immorally" without remorse.